At the moment it looks like I have no feedback on my product - it is all displaying on storefront.
Customer feedback is about your store, it is only displayed on your store.
Item reviews are about items and are only shown on items.
You can not get one to display in the others location. They are very different.
Thanks very much - so I guess that means if the customer has done a review of the product but left it as customer feedback I cant get it changed?
They can not be changed.