Since when Amazon started sending emails to leave a rating after a purchase without the requirement to leave a comment/review, products now show number of ratings and number of reviews, both having an impact on the overall star-rating:
The additional ratings (that nobody can see) come from Amazon emails that just ask customers to broadly “RATE” their experience with the seller after purchasing the product.
The customer is not required to leave a comment or review. Just a “star rating”. And practically the customer can give a bad rating having in mind late shipment, order not received, damaged packaging (all for which Amazon should take responsibility for FBA orders, not sellers), etc.
Why is this one of the worst Amazon initiatives? Because it give the sellers zero information about each “rating” and customers who left those ratings, why the customers left those ratings, etc. All can sellers do, is just observe what is happening.
Why doesn’t Amazon make a survey first among sellers before rolling out such important changes? Let the sellers vote: Yes, No. Many disasters for sellers would be avoided in such a way.
What other Amazon initiatives do you believe are among the worst?