Changes to the Amazon Launchpad Program Terms


On March 20, 2020, changes will be made to the Amazon Launchpad Program Terms including:

  • The eligibility requirement to apply will now include sellers who list their products on Amazon for less than three years and have generated less than $5 million in gross merchandise sales;
  • The minimum commitment term is now 12 months; and
  • Adding the following additional marketing assets license: “If you include any product or brand images on your own website or social media presence (for example, Facebook, Instagram, Twitter, and Pinterest) for products also sold on Amazon (“Product Images”), you agree to grant us a royalty-free, non-exclusive, worldwide right and license for the duration of your participation in LP, to collect or use any and all of the Product Images for LP services and sublicense any of the foregoing rights to third parties, Affiliates, and operators of Amazon Associated Properties, in connection with the LP program. Additionally, you represent and warrant that the Product Images are your original work, or you have obtained Product Images in a lawful manner and our sublicensees’ exercise of rights under the license above will not violate any person’s or entity’s rights, including any copyright rights. We will comply with your removal requests as to specific uses of your Product Images.”


Blockquote : * The eligibility requirement to apply will now include sellers who list their products on Amazon for less than three years and have generated less than $5 million in gross merchandise sales;

Does this apply to only new applicants for Launchpad or also for existing members? Will you be ‘graduated’ out of LP automatically if you exceed the 3 year/ 5 Million treshold?

Also, strange that there is no annoucement about this on Launchpad program portal itself.


If anyone reads this post what has been your experience on Launchpad? how much of an increase in sales have you seen or not seen after joining Launchpad?


Overall, very positive.
We pretty much started on Amazon via Launchpad so can’t really compare before/after.

But it surely helped us to get a lot of traffic to our ASIN via marketing campaigns, gift guide placements etc. We would easily value this at low five digit marketing spend that we got for free via Launchpad. Also it gives whitelisting for EBC (now Premium A+) and deals which give us head start as a new seller/ASIN.

Ours is a niche product that would be quite hard to target for advertising and we are very small company who can not afford expensive marketing consultants and big budget campaings. So Launchpad helped immensely for our situation.

With Launchpad, now we have reasonable revenue from our niche product to invest into a wider range in 2020.
Overall, we pay 5% additional seller fee but get benefits that are available only to much bigger sellers.


thanks Summer, also is Launchpad closed to existing companies on Amazon?, if we have a new product to Launch how do we get it on Launchpad? it seems they block existing companies that have been on Amazon for over 3 years now and more than 5 million in gross sales.


Launchpad, like the name implies tries to provide a ‘spring board’ to new companies on Amazon ecosystem. They aim to help small/new companies with innovative products that are funded via a whitelisted VCs or Crowdfunding platforms. So an existing established seller may not really be a good fit for launchpad.
You can learn more and apply to see if you qualify via


Not worth using Launchpad at all. Multiple reasons.

  1. Launchpad doesn’t give the same rich data access as Seller Central.
  2. Launchpad is a source for Amazon to copy products they see as worth imitating and selling under their own brand.


We found it to be a complete waste of money and cancelled it after six months. We didn’t get better placement for any of our products, and didn’t get any additional support. Basically, we paid 5% extra for nothing.