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We've been listening to feedback from our sellers, and we understand for some, the image guidelines for Brand Registry applications can be challenging to navigate.

“Your blog is easy to comprehend. However, we appreciate if you add a few visuals. Label them right and wrong (Do and Don't)”. - Mystore_general

“My application for brand registration has been rejected several times, they keep saying that my pictures aren't real, my brand name is printed on the packaging bag, and the pictures were taken by myself” - YPZHA

We listened and actioned!

We updated the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines. (Located on page 6 through 7)

We are also going to host a Ask Amazon event on image guideline so sellers have the opportunity to connect directly with our Brand team experts if there are questions. More information to come on this event soon!

Please let us know if you have any feedback or questions.

Best,

Sandy

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I sell on Amazon as FBM. I am a brand owner and only sell my own products. There are no other authorized sellers of my products. All my products listed prior to 8/2017 are eligible for featured offer (formerly buybox). ALL my product listings after that date are not.

So for eight years, I periodically create a support ticket for them to look into this and I always get a very polite form response which basically says this...

We’re not able to discuss all the factors that determine Featured Offer Eligibility but here are some recommendations for you to increase the chances of winning the featured offer:

1. Prevent chargeback claims

2. You must need to lower your price. You can refer to the reference prices that we may share in Pricing Health on Seller Central.

3. Make sure that all your listing policy violations are being addressed in your Account Health Dashboard.

4. Ensure that you are meeting the standard rate for your Shipping Performance and Customer Service Performance.

------------

I have excellent sales health record so these "suggestions" don't apply to me. I've tried lowering the price to $.01 and I've tried offering free shipping. (currently I don't offer prime because my products are low priced and the cost of the prime shipping would be higher than the product itself!!) These tricks never made a difference.

What is confusing to me is that it seems to be pivoted around a date. Why would older listings be eligible and newer ones not?

Over eight years, indeed I have attempted answers more than once for the same issue but that is because I only receive bot answers and no clear explanation. The last ticket resulted in a warning that I am going against Amazon partner policy by asking the same question and expecting a different outcome.

I already had given up but I couldn't resist trying one more time on this issue.

Wondering if anyone else has had a similar issue.

Thank you.

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How often do the Brand Analytics get updated?
by Seller_KCm8o8tMNJJIZ

We’re trying to get a better understanding of how often Amazon updates its Brand Analytics data—specifically the "New-to-Brand" metric. From what we’ve seen, it’s not always clear when this stat gets refreshed, and we’re wondering if anyone has insight into its update frequency.

Has anyone tracked changes in the New-to-Brand percentage on a weekly basis? If so, have you noticed a consistent update schedule? We’d love to compare data over time to see if there’s a pattern.

If you’ve been monitoring this or have any experience with how often Amazon refreshes Brand Analytics, we’d appreciate your input!

Thanks in advance!

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These two are the same thing.
by Seller_rFyxk4x2i2V6L

Asking for a mod to escalate this to someone who can fix it.

I now have several "Suspected Intellectual Property Violations" for "Trademark Misuse" of the brand name "Mega Construx." This is because someone changed the brand name attribute to "Mega Brands." If you don't know, these are the same thing. Mattel owns both of these brand names. The original brand name was "Mega Bloks," which they still use for their bigger brick toys aimed at younger kids, and they used "Mega Construx" for a few years and now they are changing their brand to just "Mega" for their main line of brick toys, all under the umbrella of "Mega Brands." The main point here is that it is all the same company, owned by Mattel.

I have a case open for this issue, #17460435981 for ASIN B075182VJP. (I also have the same "violation" for ASINs B0794K61QW and B07YT798DT, although I'm sure there are many more ASINs affected.) They keep telling me that the two brand names, "Mega Construx" and "Mega Brands," are registered separately in brand registry, and that I need to "Share a letter of authorization or licensing agreement proving that you're authorized by the rights owner to create and list products using [INSERT PROTECTED BRAND NAME] trademarked term." (I guess they couldn't decide which brand name to insert there.) Of course, the system is not asking for a licensing agreement between me (or any other 3rd party seller) and Mega Brands, it is asking for a licensing agreement between Mega Brands and Mega Construx, which does not exist because they are the same company.

There is no violation here. Someone at Amazon just needs to update their database to understand that these are the same company, and allow the term "Mega Construx" to be used in listings where the brand name attribute is "Mega Brands," and vice-versa.

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Cannot access brand registry brand
by Seller_WIPREmBx2OG86

We are an authorized brand partner and ambassador of a brand that is currently on Amazon. The employee who registered the brand on Amazon no longer works at the company and now we can't access the seller central or brand registry page. Please help me recover the account. I'm happy to provide all necessary documentation. Please help as the brand now has been left unattended and nothing can be updated.

@Seller_t9kvdr2yixQejyou've help others resolve situations like this. Please help!

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Normally, FBM orders over $100 are left to the Seller to manually refund , but , this order was just $60 . Not sure how to proceed .

On top of it, I was charged return shipping for a Buyer Faulted return

Any input would be appreciated -- Thanks

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54% Cumulative Tariffs from China announced Today
by Seller_V0hze4HocU3cp

What will you do? Will you be able to pay for these tariffs?

Will you limit your imports?

Will you increase your prices?

Will you go out of business as a 3rd party seller?

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MAKE IT MAKE SENSE : Buyer refunded after delivery?
by Seller_UIOHXlB4Ywpr1

@Seller_FJwyF3iu5qxUYcan you please help me here?

the item was delivered yesterday to the buyer. today they called Amazon and told them it wasn't delivered. you guys just refunded them the whole amount. and once again, reminder, the package was delivered yesterday, april 3rd.

order# 112-6737900-7409863

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Order number = 112-3990417-8686608

The shipping label was purchased from Amazon. The package's first scan met the ship-by date.

The tracking number shows that the buyer refused the package upon delivery. Then, the shipment showed "Processing" and never came back to us. Two months later, the buyer filed an A-Z claim for "not received." The tracking still shows "the shipment is being processed."

Amazon has sided with the buyer and debited the amount from our account.

We believe this claim should be protected, and we should be reimbursed for this refund. @mods, please help review. Thank you.

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AWD Receiving Time
by Seller_BRbpka6msdXQx
Amazon replied

How long does it take AWD to receive inventory? We are trying to launch our product, and seven pallets are sitting there. All we see is this message:

The carrier has delivered some inventory for this shipment through 1 appointments at the AWD site. Please note that it may take some time for the inventory to be processed due to high demand. The exact quantity delivered will be confirmed once it is fully received into AWD.

We have confirmation the product was delivered to AWD on March 25. How long does it take to check in? We are stuck waiting and cannot move to FBA and launch. Any way we can help remedy this situation?

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Apply to Sell Brand Denied
by Seller_thWH4vnRD6wih

Hi,

My application for my brand registration is currently pending, but I went ahead and starting creating my product listing. However, it told me that I have to fill out an application to sell the product given that it is branded (my brand). I completed the application but it was denied because the UPC wasn't associated with the brand.

I bought the UPC earlier that day from GS1 so maybe it was still too new? I'm not sure what to do now because I tried to reapply but it was flagged as a duplicate and auto rejected.

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