Can I target the same keywords for different two Asins?


#1

I have two separate Asins, they are not same parent child, but they are quite similar products. My question is If I target the same keywords for them in manual campaigns, would they compete with each other and eventually prevent one of them not getting impressions? That is can I target the same keywords for this two separate Asin?


#2

Yes, they partecipate both in the auction. Anyway, I’ve read from the Advigator blog, it’s better to keep one campaign per Product (Parent-ASIN + variations) to have better visibility in the advertising report.