Because of the tariff increase, all my costs have increased, so I had to raise my selling price, but when I raised my selling price, I lost my buy now button. Amazon gave me the reason that my price was too high. I didn’t want to raise the price, but my cost increase forced me to raise the price. I can’t sell at a loss, right? I have been selling products on Amazon for ten years and rarely violated the rules. This is too unfriendly to US sellers.

Hi everyone,

I’m posting here because I’ve exhausted all my options and I want other people to hear my story. I want this to serve as a notice for those who read other suspension forum posts and think, " that can't happen to me because I do everything by the book and have proper supply chain".

IT CAN AND WILL!

My selling account was deactivated on March 5, 2025, over a single ASIN listing, a piercing aftercare spray, which Amazon alleged was causing “inauthentic” complaints (Section 3 Suspension). I was told that my funds would be withheld and my FBA inventory would not be eligible for removal.

However, I have never received a single customer complaint related to authenticity or any complaint at all for this product. The product has a return rate of just 0.45% (only 14 returns out of over 3,000 units sold). Despite this and the fact that I provided **complete documentation, far beyond what Amazon originally asked for, my appeals keep getting rejected with no real explanation.

Despite the lack of any real issue, I immediately complied with Amazon’s request and began gathering documentation.

Amazon asked for invoices dated within 365 days and prior to 03/05/2025. I provided that, but I also went above and beyond, knowing how often these appeals are denied even when documentation is submitted.

Here is what I submitted:

1) Invoices from my supplier (who is reputable and a known wholesaler!)

2) Invoices from my supplier’s supplier

3) The manufacturer’s invoice to the supplier’s supplier (to show that my product is in fact legitimate and literally ORIGINATES from the Brand themselves!)

4) Certificates of Good Standing from the California Secretary of State and Valid seller’s permits for both companies in the supply chain (both my supplier and my supplier's supplier)

5) Verification links from the California Department of Tax and Fee Administration to confirm permit status

This is a fully documented, legitimate supply chain that clearly shows the product came from the manufacturer and flowed through authorized and legal channels to me.

Despite that, every appeal has been denied with the same message: “We could not verify the transaction with your supplier.”

This is false. I confirmed directly with my supplier that no one from Amazon has ever contacted them about my case. They have received no email, no call, no communication of any kind. Amazon continues to claim they "couldn't verify" something they haven't even attempted to verify.

I’m not the only one. I’ve been watching this forum and others and it’s clear this is a common pattern. Amazon suspends an account with vague claims, requests documentation, then moves the goalposts or simply ignores what’s submitted. Sellers are told to provide more and more documentation, often going two or three layers deep into the supply chain. That’s not realistic, and it’s not fair. I knew that Amazon does this since I watch the forum and I only sell products that I can trace all the way back to the brand. I did everything right in this case. I should not be punished for that.

This situation is financially and emotionally exhausting. I have:

Inventory that I can't access or remove

Funds that are being withheld

No clear process for resolution

A business reputation that’s being damaged without cause

-----------------------------

If anyone here has gone through something similar and has advice, please share. If someone from Amazon is reviewing these posts, I’m asking for help. I’ve done everything right and just want a fair process.

Hello fellow sellers,

I’m facing an issue with an inauthentic product violation on one of our ASINs, and I’m hoping to get some advice or insights from the community. Here's the situation:

• We submitted an appeal with invoices along with a letter from the manufacturer confirming that we are an authorized seller and an email from the brand verifying our supplier as an authorized distributor.
• Despite providing these documents, our appeal was rejected by Seller Performance. As a result of these issue, we are gated for grocery products and unable to continue selling them on Amazon.
• Amazon also requested additional supply chain documents from our supplier. However, our supplier is only willing to release these documents directly to Amazon, not to us. Our Amazon Business Account Manager helped gather the necessary documents, and they were submitted under a Risk Mitigation Case.
• The appeal was rejected again, and we were instructed to submit it through Account Health. Unfortunately, the supplier has made it clear they will only provide the documents to Amazon.

Has anyone encountered a similar situation? Any advice on how to move forward or escalate this matter would be greatly appreciated. Thank you!

This really isn't a "seller"issue as it has to do with a purchase I made on Amazon for an item that shipped from Amazon, but it makes me a little PO'd that with all the ridiculous feedback we get as Sellers, you can't leave feedback for Amazon itself. Long story short, ordered a 12-pack item from Amazon, they sent 6 (items come in cases of 6 and only got one box) Amazon asked for a picture - I sent a picture clearly showing the label and the printing on the outside of the box that showed it only contained 6 of the items. Back and forth with them by email, and they kept insisting that I "send a picture of the missing item" ???? - So I had to resort to a chargeback with my cc company. But cannot leave negative Feedback against the "mothership" -- only sellers like us.