As requested by @Seller_zukQNO61PzGck in the following link I am startting my own thread on this and looking for this to be escaletd please as still no resolution. I have been told it can take 10 days for it to be resolved, but I dont understand why the experiment cant just be switched off immediately for our listings/brand and they show properly just like any other listing update within 15 mins or 24 hours.

The case ID is 17590390371 it is affecting listings on Amazon.com and Amazon.ca

Many Thanks

HI, I am a registered Brand owner and all has been fine for a number of years. Recently our brand has been incurring some problems. Our items (we only have 2 now) has the brand name in the title, for example if the brand name is "BigCheese" and my item title is

"BigCheese version 2 cheese slicer" , when I edit the prduct title it shows correctly as I have created it, but on the amazon.com site the brand name is omitted in the title and shows as "version 2 cheese slicer" (note the omission of the brand name at the beginning) . I have raised several support tickets to have this corrected and now I am told the following response below.... (see bottom of post for long winded poor template reply)

The reply is really unhelpful, it has made the listing lose sales, so, today I raised yet another ticket and got the same standard answer, I said but I'm now losing sales becasue of this and was told, "so would you like to opt out of the experiment ?"

To which the answer is obviously yes, I didn't even want to be in it in the first place, why doesn't anyone communicate these things to us in advance instead of messing with the product titles without realising that just stripping out brand names from titles will have a negative impact. I have been told a case has been raised for me to opt out

"Okay, I have raised the issue as you want to opt out from the experiment. We will get back to you as soon as we have any updates in this case itself, Case id 17590390371"

The problem started on Amazon.com but has now migrated across to our listings on .CA too, is this going to happen on all other amazon catalogue sites, so do we need to opt out in every single country or can a global opt out be done please ?

The unhelpful template reply

Hello from Amazon Brand Registry Support,

I'm happy to provide information about why your brand name isn’t shown on the search result for product title ABC123

To improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand names will continue to be displayed on the product detail page in the "Brand" byline.

Brands that do not have their brand names shown in titles, but want their brand names to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story, and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand names more relevant and more likely to be displayed in the title.

Have a great day!