“If they didn’t want thoughtless buying, why have these policies?”
Amazon or Big Retailers don’t think in same way as we do, there’s absolutely Zero Emotion factored into their Policies, it’s all dollars driven.
Returns policy of 14 or 30 days or 6 mos or even up to a year doesn’t matter. The bulk of our return requests are within Minutes After Opening the Packages, Not 31 or 364 days later.
If the buyer doesn’t request within first 48 hours, most of the time, in my industry anyway, you’re pretty much outta the woods on a return happening.
So the 6 mos or 1 year you mentioned that some big retailers have is really irrelevant and just gives the customer a Psychological confidence in justifying their purchase.
Amazon is always looking 6 mos, 1 yr, 5, 10 yrs down wind. They Want All of the customers for the long haul, whether or not we’re here in 5 or 10 yrs too is irrelevant to them.
They’ve already crunched their numbers and factor in the odds of how many 3PS’s will still be around in 5 or 10? Who’ll be catering to all those orphaned 3PS customers? Damn straight you know who will!
Returns suck, no seller likes them. All we can do is adjust our prices accordingly, factoring in “Total Costs of Sales” which includes % of returns received.
If we get our own numbers right, then we live to fight another day! Those who don’t, don’t.
We must remember, Amazon’s Generous Returns Policy is a part of Amazon’s Overall Future Growth Projections, Not Ours.
We are given some leeway and options when structuring ours - whether or not to pay return postage for a “Found Cheaper Elsewhere” or “No Longer Want/Need” Return Request?
I do not provide PP Return Labels for these types of requests. We issue PP Labels Only when they mark the request; Item Received Damaged/Defective, which isn’t often.
I Hope 2017 is your best selling year yet!