The holiday season is fast approaching, and with it comes an opportunity to boost your sales and manage inventory more efficiently. We have three powerful tools that can help you reduce excess inventory, lower storage costs, and prevent customer returns—setting you up for success as you head into the busiest time of the year.

1. Clear out overstock with Amazon Outlet Deals

When you carry excess inventory, it can impact both your storage costs and cash flow. With our Amazon Outlet Deals recommendation, you can feature your overstock items on the customer-facing Outlet page. This gives your products greater visibility and helps you clear out inventory and free up space for new stock.

2. Automate ad campaigns to boost sales and free up storage

Struggling to move certain items? Our new Sponsored Product ad recommendations allow you to seamlessly create ad campaigns to help clear out excess FBA inventory with minimal effort. The system automatically populates campaign settings, so you can quickly launch ads that will drive sales, reduce storage costs, and increase your overall profitability.

3. Reduce returns with smart product page updates

Customer returns can cut into your profits, but our Reduce Customer Returns recommendation uses machine learning to help you minimize them. By analyzing customer reviews, we offer insights on how to update your product detail pages ultimately enhancing engagement and reducing returns by an average of 6 percent, at no extra cost to you.

To put these recommendations into action, go to the Growth Opportunities tool or go to the Growth Opportunities guide.

Hello sellers!

Hopefully our Prime Day Preparation Checklist proved to be a useful resource as we approach this year’s event. To help with the Advertising and Marketing elements, our Amazon Ads team has put together a few key recommendations and resources so you can learn how to help grow your business not only during Prime Day, but for the long term too!

Check out these 4 recommendations on how to elevate your product strategies:

• Optimize product detail pages: Write a strong product title at approximately 60 characters and at least three bullet points in the description. Check out this guide on ‘How to improve your products for advertising. It’s also important to include four or more high-quality product images. Get help from Amazon Ads partners in the directory here.
• Plan your campaign based on inventory level and retail demand: Consider the seasonality and customer demand of the products you plan to advertise. For example, make sure your products are relevant to the given season, such as rain jackets for the spring and sunglasses for the summer. It’s also important make sure these products are in-stock.
• Keep your products reasonably priced: Shoppers may be more motivated to click on your ad, and potentially make a purchase, if you offer reasonable prices for your products.
• Select the right products to advertise: Advertise new products to help drive awareness of a product early on in its lifetime on the Amazon store. Engagement at the beginning of a product’s launch can help drive traffic, sales, and reviews. Additionally, add products with a ‘Forecasted demand’ label to your campaigns that are based on historical category trends, these products are more likely to see an increase in engagement in the next 4 weeks. Read more here.

As you finetune which products you advertise, it’s also important to budget efficiently for your campaigns. We have 3 budget recommendations to manage your budget:

• $10 minimum daily budget: Sponsored Products campaigns allow you to have full control over your budget, with daily or lifetime budget options. Our recommended minimum daily budget is $10, or your equivalent currency. Check out this guide for more budget tips.
• Leverage budget rules: Budget rules can help automatically adjust your spend, during a specific timeframe or when your campaign reaches a specific performance target. Learn more about the different budget rules in this guide.
• Monitor and track your campaigns: Set goals for your campaigns and monitor your ads to measure success. As an example, you may monitor your Return on ad spend, or ROAS to track how much you get out of the cost of your ads.

To get more advertising tips for Prime Day, please check out our guide for additional information.

Welcome back to our series on the Audience Insights tool in Ads Planner. Our first post highlighted the tool and it’s possibilities, the second post focused on how to use it to gather insights. Now it's time to take a closer look and uncover growth opportunities for your products.

The Audience Opportunity funnel will help you visualize where Amazon shoppers are at different stages based on ASIN / Category input. Using this data, you can get a sense of where the potential customers are outside of those who previously purchased your product. Ads Planner breaks down the audience insight into four categories: 1. Loyalty (Purchasers), 2. Conversion (Brand Viewers), 3. Consideration, and 4. Awareness. Let’s take a look at each:

1. Loyalty (Purchasers): This represents the percentage of shoppers who have already purchased your product. Analyze this group to understand your most loyal customers and find ways to strengthen those relationships.

2. Conversion (Brand Viewers): These are shoppers who have browsed your brand but haven't made a purchase yet. Compare this group to your Loyalty customers to identify areas for improvement in your product detail page.

3. Consideration: Shoppers in this stage have browsed the product category but may not be aware of your specific offering. Use this insight to find inspiration for enhancing your product details and making it more compelling.

4. Awareness: Shoppers in this stage are browsing the general product category but haven't yet visited your specific "aisle." This is a valuable opportunity to promote your brand and drive awareness.

By understanding the composition of your audience and where they're at in the buying journey, you can make informed decisions to improve your product detail page and reach new customers.

* Loyalty (Purchasers): X% of the total audience has already purchased.

* Conversion (Brand Viewers): Y% of the total has looked at your products but has not purchased them.

* 100 - X - Y = Your growth opportunity. These shoppers are turning to competitor's products or unsure about committing to making a purchase, and with marketing, you can help convince them to consider your product.

Inspect the demographic and behavior to understand better who those shoppers are. See if you notice patterns or observations when adding images and other content to your product detail page so that your product resonates better with the shoppers in your category.

Additional resources:

If you have any questions and are interested in learning how to build your shopper Audience Insights report, please click here and share your contact information or attend the Ask Amazon event scheduled for 10/23 here in the Seller Forums!

If you are an existing seller with an Amazon Advertising console account, please click here to access.

If you do not have an Amazon Advertising console account and are interested in signing up for this FREE tool, please click here to learn about the register process.

Remember, the team at Amazon is here to support you. If you have any questions or need further assistance, be sure to join us at the "Ask Amazon" event on 10/23.