Amazon search is not functioning the way it’s supposed to be in my opinion. This past 2 months, I have seen my product go from being ranked 1 for the highest volume keyword to now not being ranked AT ALL. I have boiled it down to the search being broken for specific keywords, NOT ALL, specific keywords. Here’s my hypothesis.
When I search for my main keyword (let’s use “pillow” for this example), it will display 10,000 results when searching under the standard “All Department” search. This search should cast the widest net and include all relevant categories but despite this, my product is not ranked. However, when I narrow down the pillow search to “Home & Kitchen”, it displays 3 times the results and reveals 30,000 results AND my product is suddenly ranked #1 now. If I’m not mistaken, searching only “Home & Kitchen” should narrow down the search results because you are now searching just 1 category, as opposed to multiple ones.
Is anyone facing a similar issue? And mods - if you could help me look into this issue - I would be extremely grateful.