Amazon is "Price Fixing" now!?


I’ve been trying to reactivate my listing for a week. have a high price on an item because my cost was high, however Amazon states, “The price is currently above maximum for this listing.” i get this error when i go to help and put in the ASIN to determine why a listing is not showing.

I have gone in and repeatedly changed the min. and max. prices to be really far apart. My price is in the middle of these. It will only allow me to reactivate it if i bring my price close to their price.

Couldn’t this be construed as “Price Fixing”? Is not this the very definition for the FTC guidelines for price fixing?


When this happens to me it’s usually because of all the free shipping listings that cause mine to be highest. My shipping of $3.99 pushes me up to highest price.

I also consider it price fixing also, and have made 2 threads complaining about it.

I end up deleting my item (takes more time to delete, as all that is offered is close and it takes more of my time to figure a way to get it deleted)

After I delete the item, I look for another Amazon catalog fit. Sometimes I can’t find one.


I thought about Shipping too, however, on this particular item, i put it as FREE. So that cant be it.


Price fixing is conspiring between competitors to keep the price inflated and subsequently harming consumers who pay more.

Forbidding price gouging is not price fixing nor would businesses for some reason agreeing to all cut their prices to stay under a maximum. It is when the practice harms consumers that it is illegal.


Open a case, I have 3 that continually get deactivated for high price. I change price by a penny and reactivate, used to work, but not now. Two of the books have my price of $6.99 with free shipping and even though I got the books for free there is almost no profit. The other is an autographed book at $39.95. Yesterday I opened 3 separate cases to see what response I would get. On several other instances I had to delete the book and relist it, if entering minimum and maximum didn’t work. There are still sellers who put the price at over $500 for $15 books, so why delist a $7 book? Hoping enough people will open cases on this problem so it will get noticed.


I would say, though, that the Amazon policy of deactivating listings that Amazon finds priced lower at other venues hurts customers, however. What that does is force everyone to sell everything at a higher price everywhere so that they don’t get deactivated on Amazon, so prices on other venues are artificially inflated to cover Amazon’s 15% fee. So, people who don’t use Amazon at all end up paying more for items because of Amazon’s policies.


Are you selling something pandemic-related? There are price gauging rules in effect – which are legal and are enforceable.


Good luck been fighting this fight since Oct 2018…
Receiving Illogical Price Alerts that deactivate listings

Inaccurate high price alerts

We have an item we sell for 3.99 plus 3.75 shipping.

Actual shipping charge is at max 3.25
Amazon’s cut from shipping 0.56
What’s left 3.18
Cost of shipping materials 0.17
What’s left 3.01

we take an 0.24 loss on each shipment for shipping

our profit on the item is about 0.50
So a net gain of 0.26

Per Amazon since Chinese sellers are selling their own version at 2.99 each with free shipping our price is too high.
Yes this is a branded item i purchase from the manufacturers I have tried the test purchase ETC…
Amazon’s answer:
This is a dispute between sellers and we do not get involved. Even the Manufacturer has tried to get them removed and gotten nowhere.

I can’t sell the item now because unless I lower the price to 2.99 with free shipping it instantly closes it.


A net gain of $0.26 without including any of your labor efforts seems like a total loss. It may have cost you more to write this response then ship that item. A lose,lose.


There are many tools from the consumer side of Amazon to handle this. Have someone not on a related IP address or physical address purchase the item. If what arrives is different, return as “not as described”. Repeat until either seller looses enough money to care or metrics fall. A complaint to Amazon from the consumer side that a item is counterfeit is also a useful tool, and have photos.
To use silverware, Amazon does not give a fork about sellers issues, but they will jump through burning hoops of fire wearing all leather with a ball gag to please a consumer.

Some items/brands are not a good fit for Amazon as it is a race to the bottom.


Or just have them order dozens and request returns for not as described (or even just "no longer needed). In my experience, 99% of Chinese sellers selling at extremely low or even equal prices to US sellers and making their profit by using the subsidized epackets to ship to the US refuse returns or try to con buyers into thinking they have to pay for return shipping back to China (because the cost is many times higher back to China). When the sellers refuse to refund in full without a return or send a prepaid return label, file A-Zs.


Its a Spatula.


Ok maybe NOT price fixing but it sure should be something like it:
Amazon should not say, I HAVE to lower my price because THEY deem it to be high.

Forms of Collusion

Most criminal antitrust prosecutions involve price fixing, bid rigging, or market division or allocation schemes. Each of these forms of collusion may be prosecuted criminally if they occurred, at least in part, within the past five years. Proving such a crime does not require us to show that the conspirators entered into a formal written or express agreement. Price fixing, bid rigging, and other collusive agreements can be established either by direct evidence, such as the testimony of a participant, or by circumstantial evidence, such as suspicious bid patterns, travel and expense reports, telephone records, and business diary entries.


I have an MBA, so I understand the concept and nuances. Look up an explanation of prima facie pro-competitive vertical price fixing. When it comes to setting maximum resale price terms, it is assumed at its face to be competitive unless there is compelling evidence that it harms the consumer.

If Amazon and some sellers agreed to set the price low to take business away from you who sells it at a higher price, or say Amazon and Walmart were in communication and colluded to set a low advertised price for an in demand item to capture business from Target that would be a different matter.


You are correct!!!


Ive been accused of high pricing on an item that no one else had any of but me!!!


Price gouging? I’m always wondering why I see listings for CD’s for $900 and I’m told my price for that same title is too high, when I’m asking about $20. Go figure. This company operates with no rhyme or reason, contradicts, lies and tries to pass all this off as policy.


It could be Amazon has determined that the item is too high of price for the category/item type compared to other similar items, in order to determine price gouging. Just because an item has a private label does not mean it is a rip off to consumers based on the entire market for that item. Just a guess, as I know nothing of your product or item.

Amazon has real lawyers, lots of them, so I would consider hiring one instead of quoting internet definitions when trying to resolve the claims of price fixing or collusion you are making.


You will only see that garbage on the used/collectible segments, not new. The algorithm cannot place a value on one persons junk. I try this with my wife daily and loose each time.