I got one of these emails from Amazon services just this morning concerning getting an approval for a brand that I sell…the email gave me directions to try to add in a new product from the company and then click on the link where it says approval needed. I tried to enter in a new SKU that we hadn’t listed yet and it just went ahead to the normal add details page…no restrictions at all. So I am stumped…they say I only have a short time to get the new approval yet there is no way for me to get this. I already got an email from this brand granting me the approval but I can’t find the application process.
As for the application fee I am curious as to if the high dollar amount that they state is actually true. I would be willing (not happy tho) to pay a fee like this on some of the other brands we carry because we sell a lot. BUT, as for this company I got the email for it is just a tiny bitty company that to pay even the lesser of $1000.00 in fees it would not be worth it.
This new policy is going to help get rid of a lot of the counterfeiters, retail arbitage etc. but it is also going to hurt those of us who have legitimate business relationships with companies that do brand registry but allow us to sell their product on Amazon.