I don’t agree.
My parents owned a b&m store for over 40 years. My father proudly had a placard with his name on it posted over the front door. He was required to and did post his sales tax certificate and grocery license in plain view.
He received many awards over those decades - some in his name and some in his business name - and all were displayed for any customer to see.
He had a yellow page ad and regularly donated to local charity and sponsored clubs. All displayed his business name, not his personal name.
Living in a smallish town, just about everyone or anyone who wanted to, knew who owned that store.
But if you lived in another town or another state? You’d have to do some work to find that information or show up at his place of business to see his name displayed for all the world to see.
Yes, I’ve chosen to sell online but I don’t agree that I automatically gave up some of my privacy rights just because.