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Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 4 pm.

_____________________________________________________

🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they will update the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

  • How many photos do have to submit during the Brand Registry application process?
  • I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this UK event, sessions will also be held in the following countries:

  • United States
  • Canada
  • Mexico
  • Japan
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain.

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

___________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Account Deactivated - Need HELP
by Seller_a9CwuqxDuVBfK
Amazon replied

Hello @Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_VJ4XoAkjDpjPH @Seller_fgtTzyHQfOM1x @Seller_pKdF0dnvoraDu @Seller_yk3kzHpjMMa4B

My Amazon seller account got deactivated under Section 3 on 31st Mar 2025 there was a critical violation stating that repetition trademark logo misuse. I have submitted appeal thrice with all the details they need every time i got same response we don't have enough information to remove this violation at this time. Below is first thread I got on 31st Mar

Hello,

Your Amazon selling account has been deactivated. Your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. We are withholding any funds available in your account. If you have FBA inventory of the items causing "inauthentic" complaints, they are currently ineligible for removal.

Why is this happening?

We have taken this measure because we have concerns about the authenticity of the items listed at the end of this email. In order to ensure that customers can shop with confidence on Amazon, we request additional information from sellers to confirm the authenticity of certain products. The sale of counterfeit products on Amazon is strictly prohibited. Amazon has several product detail and listing policies to ensure customers have a consistent buying experience and receive items in the condition they expect. Additional information regarding these policies can be found at the following Seller Central pages

-- "Amazon Anti-Counterfeiting Policy":

https://sellercentral.amazon.com/gp/help/201165970

-- "Policies and Agreements":

https://sellercentral.amazon.com/gp/help/521

-- "Amazon Services Business Solutions Agreement":

https://sellercentral.amazon.com/gp/help/1791

How do I reactivate my account?

To reactivate your account, go to your "Account Health" and click on "Reactivate My Account" to submit necessary information.

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq

What happens if I do not submit the required information?

If we do not receive the requested information your account will remain deactivated.

Any remaining FBA inventory of the items that caused "inauthentic" complaints will be destroyed at your expense, in accordance with the Business Solutions Agreement.

Last thread I got after my 3rd appeal rejection.

Hello,

Thank you for your message. We cannot accept your appeal because it does not address the infringement issues alerted to you previously for the ASINs below:

-- ASIN: B0DZ89MCMG,B0DQ5M7NKS,B0DQ8GGMNG,B0DPT2MHYM,B0DQ8SG95L,B0DP2Z1GJF,B0DLT8X5DM,B0DLTCQCJ3,B0DLT92KS4

Please provide the following information so we can process your appeal:

-- Proof of non-infringement for all affected listings (such as invoices, order IDs, letters of authorization, licensing agreements, or court orders) for all affected listings.

-- An appeal with the following:

1. Greater detail on the root causes of the infringement

2. Greater detail on the actions you have taken to resolve the complaint

3. Greater detail on how your account has complied with our policy

4. Greater detail on evidence or examples that demonstrate your account has complied with our policy

-- Other relevant information.

-- Supporting details should you believe that the actions were made in error.

How do I send the required information?

Go to "Submit New Information" in Account Health:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_mpa

What happens if I do not send sufficient information?

If we do not receive an explanation or necessary information, your account will remain deactivated.

Please help me reactivate my account.

Thanks,

S H International

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Hi All,

Basically a business customer has bought an item from us.

Sent via SFP, amazon have refunded about a day after delivery, we have just seen that they have been charged today and refunded straight after (as it's a deffered payment due to being a customer) no contact from customer or anyone.

We're unable to contact the customer direct as it comes up with amazons details.

Spoke with customer service, who told us to open a safe-t claim, to which the claim states once i put the order number in, to be able to claim the customer has to of been debited.

Any ideas as it's for £350.00

Many thanks

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Time to move on but where?
by Seller_a4jkHJLW4UO3s

I have been selling on Amazon for the last 5 years, it started well but now my sales are non existent, i sell seasonal garden cushions, that are well priced and good value for money, i also list on eBay & etsy, what other selling platforms are out there?, because Amazon is a waste of time and too difficult

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Hi Guys,

We have recently received an A-Z claim for an item ordered in error. The return request was auto authorised, and the buyer was provided with Evri return label by Amazon. The parcel has not reached us, as yet, hence A-Z claim from the customer.

Amazon granted the claim. Once we appealed the decision, we were advised we might be able to recover a cost of item missing in transit with the courier. We have never had an account with Evri, and it was Amazon themselves that provided the customer with return label.

We cannot reach any solution with Amazon, they just state they stand by their decision to grant the claim, and deduct money from our account.

Has anyone else been in similar situation, and was able to get their money back?

Many thanks,

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Hey everyone, i am hoping someone can help me out with this!

So we've ran into an issue. We sell Gift Bundles of Rolling Papers and such from different Brands in one Listing. Now from what i can tell from the Policies for bundles the Highest Priced Branded item should be the Brand name? (Unless i am mistaken.) we've done this and laid out listings exactly how the Bundle policy wants it however recently we've had over 20 Violations for Trademark Misuse or Trademark logo Misuse in regards to brands such as RAW or OCB. Unfortunately we've tried reaching out to these brands for a LOA so we can continue to sell those Bundles as they are however we've had no luck.

I've tried contacting Seller Support as well as account health and i keep getting the same basic Amazon Bot responses or someone on the phone who basically reads out what ive already seen from those Seller Support Responses. Does anyone know how i can go about resolving this so we can continue to sell these products?

Thanks!

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BRAND APPROVAL FOR ROYAL MAIL
by Seller_9YNtKL0B235h6

Hi Everyone.

We're trying to list a large number of brand new postage stamps that we've been sent by Royal Mail.

Amazon in their usual "the answer's no - what's the question?" response have declined our application to sell them. These are genuine stamps, sent to us by Royal Mail on their "swap-out" deal. We sent them the old style stamps and they sent us new ones. This means that there can be no doubt that they are genuine.

Despite sending Amazon proof of both the quantities (on an RM dispatch note) and the total value of the stamps (in the covering letter), Amazon will not let us list them.

Does anyone know why proof of the source from Royal Mail would not be acceptable in lieu of an invoice for their purchase? We bought the swapped-out stamps over many purchases and don't have the original invoices - these must also have been deemed genuine, or RM would not have sent replacements.

Sometimes I wonder why I bother.

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Hello,

Our account was deactivated on September 26th due to a Section 3 violation regarding inauthentic products. We were asked to provide invoices for three ASINs in order to verify their authenticity.

However, one of the ASINs in question — B01HB2DCT0 — has never been listed or sold on our account. Despite this, we are still being asked to provide invoices for it.

We are unable to submit documentation for a product that has never been associated with our account. This request seems unjust and does not align with fair enforcement practices.

We kindly ask for your support in resolving this issue.

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Hi all,

I had a product authenticity complaint about a week ago for a product, I've uploaded the invoices, authorised supplier and all I get back is they

couldn't verify the invoice. They have now removed me from selling on this particular asin

The listing is a variation listing and now I've been targeted on the same listing on a different variation (differen asin), I've uploaded the invoice but hold out no hope. I think I'm being targeted by another reseller as I'm new and able to be the cheapest, these are 100% genuine products and I buy direct from distribution and have just placed another £6000+ vat order on Friday with the supplier.

Any advise on what i can do, i don't want to be suspended for this.

Thanks everyone

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Just sold a used sat nav with the condition set as ‘used/good’. Out of courtesy I emailed the buyer to ask them to confirm they were aware they’d purchased a used item and not brand new (as have had so many returns from buyers mistakenly thinking they had bought new).

Here’s the sequence of messages between us since my courtesy email:

ME: Hi, I just wanted to ensure you were fully aware that this is a used item purchased, not brand new? Please can you text me back to confirm, cheers.

BUYER: Yes I know it’s a used item but the high price means it’s must be in really  good condition as a brand new one is not much more

ME: It’s noted as being used/good, minimal marks and in good working order.

BUYER: We’ve seen the brand new prices but they had none in stock and they were only £xx more so we figure it must have been something like someone didn’t like it and returned it, or the value would be a lot less.

ME: Not a problem to cancel if you prefer but can you please send an order cancellation request through to generate the refund - just go to view your order and click on the 'Cancel Items' link and follow: it through (wont work from the app, do it from a separate browser). Cheers.

BUYER: We want that one thank you.

ME: As I said earlier the condition is rated used/good so please don’t expect a near new/pristine one. (Attached a scan of the order showing used/good).

BUYER: As I stated I ordered it, your trying to put me off a purchase.

ME: Not at all, you are trying to suggest you’re expecting a near new one and I’m only stating that the condition purchased was used/good.

BUYER: Well for £XX and it’s £XX brand new what do you think I should expect on something second hand?

ME: The price you quote is when it was available brand new, it no longer is

BUYER: Well you think it’s worth £XX from £XX when it’s brand new so you think the depreciation is £XX from brand new so it must be very good condition

ME: The price and condition are both fixed and is as described. I can only assume you may be disappointed with what you receive so maybe you should cancel? Perhaps there is another seller with a cheaper or better condition one than mine? 

BUYER: It’s you that has messaged me, putting doubts in my mind as if you know something I don’t know. I’ve never in all my many years working along side Amazon had a text message from a seller putting doubts in my mind over a purchase. We have made a purchase through Amazon on a second hand purchase and I will stick with what we have purchased as that what we want.

ME: My message was a simple courtesy to you asking simply if you were aware that the item purchased was used and not brand new. If you knew how many mistaken orders have to be returned because the buyer hadn’t noticed their item was used and not new as wrongly believed.

How should I deal with this? My gut instinct is to cancel the order, even if though they want to proceed. They are obviously expecting to receive something in better condition than was advertised and I can foresee this turning into a negative feedback when they don't get it!

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Hi

I have an Amazon account that I have not used in a few years, I want to start using it again but I no longer have the phone number for the OTP. I have completed the forms but have not heard back from Amazon.

Any ideas?

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