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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Lost buy box, please help
by Seller_Zotel6gyv1Nej

Can anyone help with buy box, my account is healthy and I suddenly lost all buy box percentage to 0! I’ve looked and read other sellers posts, contacted seller support but no help! Can any seller help with any advice? It been going for 2-3 weeks! I thought it is a glitch and it will go away by itself but this is 3rd weeks and nothing I did seems to help from lower price to answer customer email the minute I receive it!

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Late Delivery Risk on Ground Advantage
by Seller_LPywrpahqueQw
Amazon replied

Anyone else suddenly getting Late Delivery Risk on Ground Advantage Shipping today? I have all 14 out of 20 orders for this morning suddenly showing Late Delivery Risk instead of the Claims Protected and OTDR Protected. I am using Automated Shipping settings and Automated Handling time.

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My product link has been reported for copyright infringement and removed, but I do not know the complainant's information. and The specific reason for the infringement is the form of images or text?and I have not received any performance notifications or email . Amazon has not responded yet. Unable to respond to appeals. Unable to solve.

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Top Tips for Exceptional Customer Service
by Seller_1KYLYkgAlu4xX

As we gear up for the holiday season, here are some tips for ensuring that you are providing phenomenal customer service:

  1. Deliver an exceptional experience: Strive to provide extraordinary service that exceeds customer expectations, encouraging them to return for future purchases.
  2. Be timely, honest, and respectful: Respond to customer inquiries promptly and with integrity, always maintaining a respectful tone.
  3. Take ownership of your responsibilities: Handle all customer contacts related to your products, pricing, availability, technical support, and order fulfillment.
  4. Provide comprehensive support: Be prepared to assist with any issues related to your products, including those on third-party platforms (e.g., iPad or Android versions).
  5. Address feedback proactively: Pay attention to customer experiences with your personnel, policies, and processes, including those of any third parties involved in your product sales or fulfillment.
  6. Maintain clear communication: Handle all service or content update communications clearly and effectively.
  7. Aim for consistency across channels: Ensure that your customer service for products sold through Amazon is at least as responsive and available as your most favorable customer service offered through any other sales channels.
  8. Be prepared for ratings and feedback: Remember that customers may rate your products and performance, and these ratings may be made public.
  9. Respect Amazon's role: Understand that Amazon will handle certain aspects of customer service, such as payment processing and site-related issues.
  10. Embrace the holiday spirit: During the busy holiday season, maintain a positive and helpful attitude, remembering that great customer service can make a significant difference in a customer's overall shopping experience.
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Customer service metrics frequently asked questions
by Seller_aEROSwwdnzGiU

In order to optimize metrics before the Holiday season, I have included some of our FAQs around customer service metrics.

What does it mean if my insights show NA?

If any of the customer service insights show NA, then it means either you haven’t had any orders in the last 4 weeks or you haven’t yet had 4 weeks of orders. These insights are based on the past 4 weeks of data, so there needs to be at least 4 weeks’ worth of order data to display the insights so they are meaningful.

What does my “over the last four weeks” mean?

For each insight, we take your average performance in the insight for the past 4 weeks, and show you how you are doing today compared to your past 4 weeks average. This allows you to see if you are above or below your average performance. This can be extremely helpful as it will average out your performance for the past month so you are able to understand if your performance is getting better or worse over time compared to how you regularly perform. Since each insight is calculated for the past 4 weeks, it is like comparing your day over day performance.

Will these insights be used to restrict my selling privileges or have any other negative impact to my account?

No. These insights are provided to give you an insight into three of the most critical customer experience dimensions to customers, and should be used as educational insights to help you improve your customer experience for your buyers.

Why are these customer service insights on Feedback Manager (FBM)?

Your seller star rating and feedback you manage on FBM are customer service and fulfillment related feedback. We want to give you more insight into your performance in these areas along with customer feedback so you can be given a holistic and accurate measure of how you are performing with data and how customers perceive this performance.

What should I do if I want to improve any of my customer service insights or am below the store average?

There is an option next to the insights on FBM called See My Inbox, which links to your Message Inbox. There, you will be able to action unanswered messages and customer inquiries, and manage your customer support.

What does a 0 value mean?

0 value means you have not received a negative experience in this insight. For example, for contacts received for unit shipped, it means you have received no preventable contacts for any of the items you have fulfilled.

To learn more please click HERE.

We would love to hear from our sellers about how you keep these metrics up. Please provide feedback in the comments below.

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SBD1 - 25 Days Checked In, Still Not Received
by Seller_00xlS88Mop6cz
Amazon replied

Anyone experiencing checked in but not received. We send this shipment 10/15, was checked in on 10/26 and since then has not moved into received. It is past 30 days and not a single update.

Shipment ID: FBA18GV7LCJN

Requested update from SS without any support (16651993611), never seen anything like this where a shipment gets checked in and no movement for 25 days and counting...

@Atlas_Amazon

@Jurgen_Amazon

@Ricardo_Amazon

@Sunnie_Amazon

@Joey_Amazon

@KJ_Amazon

@Dominic_Amazon

@Emet_Amazon

@TaylorR_Amazon

@CR_Amazon

@LeviDylan_Amazon

@Nikki_Amazon

@Connor_Amazon

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(1) Amazon provided the wrong address, according to the buyer.

(2) I purchased the shipping label from Amazon.

(3) The buyer filed an A-toZ Claim, and Amazon took my funds to issue the buyer the refund.

(4) I repealed. Amazon denied it.

The order number is 112-0573078-4590633.

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Is there some standard they are now doing a $17.99 reimbursement, period?

I have two claims:

SAFE-T Claim ID: 81883-53308-6693369 & SAFE-T Claim ID: 48615-72771-8158132

Both were for $89.99 costume sets, both were worn & ruined & returned in unsellable condition.

I did the reason: Returned item(s) not received in original condition

They both (costumes) smelled of strong perspiration & perfume, and had stains in the armpits from wear. Both missing tags. One had a wig that was also worn, and returned a ratty mess, not fixable.

I've had other claims for *just* wigs that were damaged, where I was given more than these for full costumes. i don't understand what's going on. Am I doing something wrong suddenly? Help please. I'm afraid to appeal, that usually just makes them angry & I get nowhere anyway, so I'm hoping you can help me find out where they came up with these small amounts. (they would NEVER tell me that)

Thank you!

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Estimated Delivery Times Completely Wrong
by Seller_Zc03MQK22D7jf

I just had to pause thousands of dollars in ad spend a day because my shipping times show delivery in 2-3 weeks which doesn't make any sense. We offer 1-day, 2-day and 3 to 5 day free shipping. This is clearly a bug but my sales have drastically dropped so had to pause ALL ad spend.

Any ideas how to fix this?! We've tried everything! We are merchant fulfilled as it's personalized products!

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With the holiday shopping season fast approaching, we’re excited to share our first Consumer Search Trends & Insights Report.

Leveraging data powered by the Product Opportunity Explorer, this report gives you visibility into top search terms and trends, so you can get a better understanding of what customers are looking for and what they’re purchasing.

Whether you’re planning ahead for the busy season or looking to develop new products to take advantage of high-growth opportunities, this report will provide you with both high-level insights and the ability to go deeper on specific trends through Product Opportunity Explorer.

For example, this report includes:

  • Top search terms and trends in consumer demand by Category, including directional niche drivers, such as a 651-percent increase in searches for “ugly Christmas sweaters” in the past 90 days (T90D).
  • Historical data from Q4 of 2023 to facilitate holiday benchmarking and planning—for instance, in Q4 of 2023, searches for “black bows for gift wrapping” increased by 897 percent (T90D).
  • High-growth markets primed for product discovery based on customer demand signals.

We’ll update the report monthly with all the latest trends and insights, so be sure to bookmark the Consumer Search Trends Report for the upcoming holiday season and beyond.

For more information about the Product Opportunity Explorer, go to Seller Central or the Product Opportunity Explorer guide.

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